{"id":26662,"date":"2026-09-22T02:12:48","date_gmt":"2026-09-22T01:12:48","guid":{"rendered":"https:\/\/thebonusawards.com\/?p=26662"},"modified":"2026-09-22T02:12:49","modified_gmt":"2026-09-22T01:12:49","slug":"the-bonus-awards-2027-what-is-new","status":"publish","type":"post","link":"https:\/\/thebonusawards.com\/de\/the-bonus-awards-2027-what-is-new\/","title":{"rendered":"The Bonus Awards 2027 what is new?"},"content":{"rendered":"<p class=\"has-medium-font-size\"><strong>Die Schweiz ist dabei, zwei brandneue Jury Awards \u2013 und ein Datum, das in den Kalender geh\u00f6rt: 7. April 2027. Die Anmeldung f\u00fcr die Bonus Awards 2027 ist er\u00f6ffnet. Und erstmals umfasst der Wettbewerb alle drei DACH-M\u00e4rkte.<\/strong><\/p>\n<p>Loyalty has long outgrown its buzzword phase. It is a fast-growing market that helps companies hold on to their customers and keep growing through uncertain times. Since 2021, The Bonus Awards have honoured the achievements of this industry \u2014 and unlike most awards, they don&#8217;t leave the verdict to a panel of experts alone. The heart of The Bonus Awards is the Customer Award: the winners are chosen by the people who actually collect the points.<\/p>\n<p>That principle has built real scale. <strong>\u00dcber 149.000 Mitglieder von Loyalty-Programmen haben bereits abgestimmt.<\/strong>Dieses Prinzip hat echte Reichweite geschaffen.  Damit sind die Bonus Awards der gr\u00f6\u00dfte Wettbewerb ihrer Art im DACH-Raum. F\u00fcr die Ausgabe 2027 \u00e4ndern sich drei Dinge \u2013 und alle drei machen eine Teilnahme wertvoller.<\/p>\n<h2>1. Neu: die Schweiz \u2013 die ersten Switzerland Bonus Awards<\/h2>\n<p>In 2027, the Swiss loyalty market gets an award of its own. The <strong>Switzerland Bonus Awards<\/strong> will crown the country&#8217;s best loyalty programmes for the first time, following the same customer-first logic that has driven the German and Austrian editions for years.<\/p>\n<p>The Swiss edition launches lean and focused, with voting across <strong>three categories<\/strong>:<\/p>\n<ul>\n<li><strong>Bestes Loyalit\u00e4ts Programm<\/strong><\/li>\n<li><strong>Travel<\/strong><\/li>\n<li><strong>Beste Aktion<\/strong><\/li>\n<\/ul>\n<p class=\"translation-block\">Die Anmeldung f\u00fcr die Schweiz kostet <strong>CHF 499 \u2013 ein Ticket f\u00fcr die Award Gala ist bereits enthalten<\/strong>. Schweizer Teilnehmer treffen dabei von Beginn an auf ein etabliertes Abstimmungspublikum von weit \u00fcber hunderttausend Loyalty-Mitgliedern in der gesamten Region \u2013 eine Reichweite, die sich kein Award im ersten Jahr selbst aufbauen k\u00f6nnte. Mit Deutschland, \u00d6sterreich und der Schweiz decken die Bonus Awards damit erstmals den gesamten DACH-Markt ab.<\/p>\n<h2>2. Zwei neue Jury Awards: B2B Loyalty und tempor\u00e4re Loyalty-Programme<\/h2>\n<p>Alongside the Customer Awards, journalists and VIPs assess entries in the <strong>Jury Awards<\/strong>. For 2027, the line-up grows by two categories that reflect where the industry is actually moving:<\/p>\n<ul>\n<li><strong>Bonus B2B Loyalty Award<\/strong> \u2014 recognition for loyalty and incentive programmes aimed at business customers, dealers and partners, a segment that has been doing sophisticated work for years without an award to show for it.<\/li>\n<li><strong>Tempor\u00e4re Loyalit\u00e4ts Programme Award<\/strong> \u2014 for campaign-driven, time-limited loyalty mechanics: collector promotions, seasonal challenges, limited-run point events. Short-lived by design, and often the most creative work a brand produces all year.<\/li>\n<\/ul>\n<p class=\"translation-block\">Sie erg\u00e4nzen den etablierten <strong>Bonus Media Award<\/strong>, der die st\u00e4rkste externe Kommunikation auszeichnet \u2013 bewertet von einer Jury aus Journalisten, die die Loyalty-Branche begleiten \u2013 sowie den <strong>Bonus VIP Award<\/strong>, bei dem eine Jury aus Pers\u00f6nlichkeiten des \u00f6ffentlichen Lebens das trendigste Programm des Jahres k\u00fcrt.<\/p>\n<h2>3. The Customer Award: eight main categories, your choice of subcategories<\/h2>\n<p>The voice of the customer remains the most important evaluation criterion. In Germany, voting takes place across <strong>eight main categories<\/strong> that map the breadth of the loyalty industry \u2014 you enter your programme in one of them:<\/p>\n<ul>\n<li>Shopping<\/li>\n<li>Travel<\/li>\n<li>Move<\/li>\n<li>Lifestyle<\/li>\n<li>eCommerce<\/li>\n<li>Hotel<\/li>\n<li>Cashback<\/li>\n<li>Finance<\/li>\n<\/ul>\n<p>Each main category holds up to four subcategories \u2014 <em>Programme of the Year<\/em>, <em>Beste Aktion<\/em> (to earn points or cashback) and <em>Digital User Experience<\/em> among them. You decide freely which subcategories you compete in, and which you skip.<\/p>\n<p>The effort on your side is deliberately small: only the <em>Best Campaign\/Promotion<\/em> subcategory requires a submission at all \u2014 one image and a short text. Everything else needs no further material.<\/p>\n<h2>Der Zeitplan f\u00fcr 2027<\/h2>\n<table>\n<thead>\n<tr>\n<th>Phase<\/th>\n<th>Deadline<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Anmelde- und Einreichungsschluss<\/strong><\/td>\n<td>31 October 2026<\/td>\n<\/tr>\n<tr>\n<td><strong>\u00d6ffentliches Online-Voting<\/strong><\/td>\n<td>25. Januar - 14. Februar 2027<\/td>\n<\/tr>\n<tr>\n<td><strong>Bonus Awards Ceremony<\/strong><\/td>\n<td>7. April 2027, Radisson Blu Frankfurt<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Registration for German entries is <strong>EUR 499<\/strong>, with a <strong>DACH Loyalty Days add-on for EUR 299<\/strong>. Swiss entries are <strong>CHF 499, gala ticket included<\/strong>. Throughout the three-week voting window, the vote is pushed by PR activity on our side and by activation within your own member base \u2014 turning the award into a genuine engagement campaign rather than a logo on a slide.<\/p>\n<h2>What winners take home<\/h2>\n<p>The <strong>top three in every category receive a trophy and digital badges<\/strong>. Every other participant receives a digital &#8220;Top Programme&#8221; badge for their own public communications \u2014 so the visibility isn&#8217;t reserved for the podium.<\/p>\n<h2>The ceremony: DACH Loyalty Days, Frankfurt<\/h2>\n<p>The winners are announced on <strong>7 April 2027 at the Bonus Awards Ceremony, held during the DACH Loyalty Days in Frankfurt<\/strong>. The DACH Loyalty Days are a first-class, day-and-a-half congress on the latest trends in customer loyalty \u2014 the place where CRM and loyalty experts and decision-makers come to sharpen their thinking, meet their peers and take part in the discussions that shape the year.<\/p>\n<p>Be there: discover new trends, share what you have learned, and build connections that last. It is the single best room in the region for taking your loyalty programme and your customer relationships to the next level in 2027 and beyond.<\/p>\n<h2>Put your programme in the spotlight<\/h2>\n<p>An award voted for by your own customers is worth more than any self-assessment \u2014 it is proof, and it is proof you can use. Entries for The Bonus Awards 2027 are open until <strong>31 October 2026<\/strong>, in Germany, Austria and, for the very first time, Switzerland.<\/p>\n<p><strong>Register your programme now.<\/strong> Questions? Just send us a message \u2014 we&#8217;re happy to get back to you.<\/p>\n<ul>\n<li><strong>Ulf-Gunnar Switalski<\/strong>, Founder \u2014 <a href=\"mailto:ulf.switalski@omundomedia.de\">ulf.switalski@omundomedia.de<\/a><\/li>\n<li><strong>Jan-Niklas Gwizdek<\/strong>, Project Manager \u2014 <a href=\"mailto:jn.gwizdek@thebadideas.de\">jn.gwizdek@thebadideas.de<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Switzerland joins, two brand-new Jury Awards, and one date to circle: 7 April 2027. Registration for The Bonus Awards 2027 is now open \u2014 and for the first time, the competition covers all three DACH markets. Loyalty has long outgrown its buzzword phase. It is a fast-growing market that helps companies hold on to their [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[1],"tags":[],"dipi_cpt_category":[],"class_list":["post-26662","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"_links":{"self":[{"href":"https:\/\/thebonusawards.com\/de\/wp-json\/wp\/v2\/posts\/26662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thebonusawards.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thebonusawards.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thebonusawards.com\/de\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/thebonusawards.com\/de\/wp-json\/wp\/v2\/comments?post=26662"}],"version-history":[{"count":3,"href":"https:\/\/thebonusawards.com\/de\/wp-json\/wp\/v2\/posts\/26662\/revisions"}],"predecessor-version":[{"id":26665,"href":"https:\/\/thebonusawards.com\/de\/wp-json\/wp\/v2\/posts\/26662\/revisions\/26665"}],"wp:attachment":[{"href":"https:\/\/thebonusawards.com\/de\/wp-json\/wp\/v2\/media?parent=26662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thebonusawards.com\/de\/wp-json\/wp\/v2\/categories?post=26662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thebonusawards.com\/de\/wp-json\/wp\/v2\/tags?post=26662"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/thebonusawards.com\/de\/wp-json\/wp\/v2\/dipi_cpt_category?post=26662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}