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Presentation of the BENE Bonus Awards

Welche sind die Bonusprogramme des Jahres?

Over 6,000 consumers give their opinion at the BENE Bonus Awards

Gent, March 04, 2024

For the first time ever, participants in loyalty programmes in Belgium and the Netherlands were able to vote and decide on their favourite programmes and best reward promotions.

And more than 6,000 customers cast their votes.

Compared to the population figures in Germany, where The Bonus Awards were held for the third time, this is an impressive number.

“We are very positively surprised by the high number of participants in the first BONUS Awards,” says Ulf-Gunnar Switalski, Founder of The Bonus Awards.
“Whether points, miles or cashback – an increasing number of consumers are enthusiastic about the benefits offered by customer loyalty programmes. We put the programmes to the test and honour the best programmes every year.”

The BENE Bonus Awards will continue in 2025.

BENE Bonus Awards Rankings 2023

Kunden Award - Kategorie Shopping

Programm des Jahres

Platz 1: Delhaize SuperPlus

Platz 2: Lidl Plus

Platz 3: Carrefour Bonus Card


Platz 1: The Cookware Company – stamp campaign SMEG

Platz 2: Carrefour – scratch off cards Tomorrowland

Platz 3: Air Miles

Kunden Award - Kategorie Move

Programm des Jahres

Platz 1: Miles & More

Platz 2: Flying Blue

Platz 3: Qatar Airways Privilege Club

Kunden Award - Kategorie Hotel

Programm des Jahres

Platz 1: Marriott Bonvoy

Platz 2: World of Hyatt

Platz 3: Van der Valk Loyal

Best promotion

Platz 1: Wyndham Rewards

Platz 2: GHA Discovery

Platz 3: Marriott Bonvoy

CUSTOMER Award – Category FINANCE & Cashback


Platz 1: ING+ deals

Platz 2: CashbackKorting / CashbackDeals

Platz 3: Flying Blue American Express

Beste Aktion

Platz 1: ING+ deals

Platz 2: bunq

Platz 3: CashbackKorting / CashbackDeals