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Presentation of the BENE Bonus Awards

Who are the bonus programs of the year?

Over 6,000 consumers give their opinion at the BENE Bonus Awards

Gent, March 04, 2024

For the first time ever, participants in loyalty programmes in Belgium and the Netherlands were able to vote and decide on their favourite programmes and best reward promotions.

And more than 6,000 customers cast their votes.

Compared to the population figures in Germany, where The Bonus Awards were held for the third time, this is an impressive number.

“We are very positively surprised by the high number of participants in the first BONUS Awards,” says Ulf-Gunnar Switalski, Founder of The Bonus Awards.
“Whether points, miles or cashback – an increasing number of consumers are enthusiastic about the benefits offered by customer loyalty programmes. We put the programmes to the test and honour the best programmes every year.”

The BENE Bonus Awards will continue in 2025.

BENE Bonus Awards Rankings 2023

Customer Award – Category Shopping


No. 1: Delhaize SuperPlus

No. 2: Lidl Plus

No. 3: Carrefour Bonus Card


No. 1: The Cookware Company – stamp campaign SMEG

No. 2: Carrefour – scratch off cards Tomorrowland

No. 3: Air Miles

Customer Award – Category Move

Program Of the year

No. 1: Miles & More

No. 2: Flying Blue

No. 3: Qatar Airways Privilege Club

Customer Award – CategorY Hotel

Program of the year

No. 1: Marriott Bonvoy

No. 2: World of Hyatt

No. 3: Van der Valk Loyal

Best promotion

No. 1: Wyndham Rewards

No. 2: GHA Discovery

No. 3: Marriott Bonvoy

CUSTOMER Award – Category FINANCE & Cashback


No. 1: ING+ deals

No. 2: CashbackKorting / CashbackDeals

No. 3: Flying Blue American Express

Best Promotion

No. 1: ING+ deals

No. 2: bunq

No. 3: CashbackKorting / CashbackDeals