Presentation of the BENE Bonus Awards
Who are the bonus programs of the year?
Over 6,000 consumers give their opinion at the BENE Bonus Awards
Gent, March 04, 2024
For the first time ever, participants in loyalty programmes in Belgium and the Netherlands were able to vote and decide on their favourite programmes and best reward promotions.
And more than 6,000 customers cast their votes.
Compared to the population figures in Germany, where The Bonus Awards were held for the third time, this is an impressive number.
“We are very positively surprised by the high number of participants in the first BONUS Awards,” says Ulf-Gunnar Switalski, Founder of The Bonus Awards.
“Whether points, miles or cashback – an increasing number of consumers are enthusiastic about the benefits offered by customer loyalty programmes. We put the programmes to the test and honour the best programmes every year.”
The BENE Bonus Awards will continue in 2025.
BENE Bonus Awards Rankings 2023
Customer Award – Category Shopping
Program OF THE YEAR
No. 1: Delhaize SuperPlus
No. 2: Lidl Plus
No. 3: Carrefour Bonus Card
BEST PROMOTION
No. 1: The Cookware Company – stamp campaign SMEG
No. 2: Carrefour – scratch off cards Tomorrowland
No. 3: Air Miles
Customer Award – Category Move
Program Of the year
No. 1: Miles & More
No. 2: Flying Blue
No. 3: Qatar Airways Privilege Club
Customer Award – CategorY Hotel
Program of the year
No. 1: Marriott Bonvoy
No. 2: World of Hyatt
No. 3: Van der Valk Loyal
Best promotion
No. 1: Wyndham Rewards
No. 2: GHA Discovery
No. 3: Marriott Bonvoy
CUSTOMER Award – Category FINANCE & Cashback
PROVIDER OF THE YEAR
No. 1: ING+ deals
No. 2: CashbackKorting / CashbackDeals
No. 3: Flying Blue American Express
Best Promotion
No. 1: ING+ deals
No. 2: bunq
No. 3: CashbackKorting / CashbackDeals