Loyalty plays a central role for companies that want to retain their customers over the long term and drive growth. Today, loyalty is clearly more than just a buzzword. It is a vibrant, high-growth market that helps companies successfully navigate through uncertain times.

The achievements of this industry have been honored annually since 2021 with The Bonus Awards.

While many other awards usually only feature experts, the heart of The Bonus Awards is the Customer Award. The Awards give the fans of loyalty programs a voice and thus put customer centricity in the spotlight.

The cross-sector concept of The Bonus Awards offers companies from different industries the oppurtunity to gain valuable exposure and recognition within the Loyalty industry. It allows them to showcase their dedication to excellence, receive feedback from customers, and build connections with influential stakeholders within the industry. This creates an inspiring platform where best practices and innovative approaches can be shared.

The expansion of The Bonus Awards to Austria, the Netherlands and Belgium underlines the growing international reputation and relevance of the Awards.