Supported by:
Germans are hunters and gatherers – when it comes to the right bonus. Almost three quarters of Germans use loyalty programs. This puts them well above the European average. The customer loyalty industry, with over 2,000 bonus programs, has been delighting its members for years. Almost 60 million Germans are now enthusiastic about the benefits offered by bonus programs.
Now they are being honoured for the third time. With the German Bonus Awards, we give your customers, as well as selected experts, media representatives, and influencers, a voice and honour the achievements of an industry that has inspired so many customers for years with a great deal of commitment, innovation, and inspiration.
The first German Bonus Awards 2021 already attracted attention. Numerous well-known programs such as Payback, BahnBonus, Miles & More, Kaufland Card, Shoop, Best Western Rewards, Marriott Bonvoy, World of Hyatt, Flying Blue and retailers such as EMP took part. With more than 115,700 participants, 254% more customers cast their vote than in the previous year.
In the course of the German Bonus Awards, one of the largest German user studies on the subject of bonus programs and cashback is conducted annually. In 2024 more than 54.552 users took part in the survey, which represents a growth of 88% compared to 2023.
Success is an incentive: As in 2023, the Bonus Awards will also be presented in Belgium and the Netherlands in 2024.
powered by
THE AWARDS
voted for by the public
voted for by the jury
Bonus
CUSTOMER
Awards
Bonus
EXPERT
Awards
Bonus
MEDIA
Award
Bonus
VIP
Award
for brands
for brands & suppliers
for brands
for brands
The German Bonus Awards distinguish between the Customer Awards and the Jury Awards.
The Customer Awards are pure customer centricity. Here, customers rate the programs, promotions and customer service.
In the Jury Awards – the Expert Awards including the Employer Loyalty Awards, the Media Award and the VIP Award – recognized experts, journalists and VIPs evaluate the entries in various categories.
In contrast to the other three awards, the Expert Awards are staged as an international competition in Germany, Austria, Belgium and the Netherlands.
As a result, the Bonus Awards offer a detailed look at the nominated programs and the future of the customer loyalty industry. The competition showcases the best programs – whether they come from an established company or a start up.
THE AWARDS
voted for by the public
Bonus
CUSTOMER
Awards
for brands
voted for by the jury
Bonus
EXPERT
Awards
for brands & suppliers
Bonus
MEDIA
Award
for brands
Bonus
VIP
Award
for brands
Procedure and TIMING
REGISTRATION
Deadline
January 24, 2025
Register your program by January 24, 2025 at the rate of EUR 399.
submission
Deadline
January 14, 2025
For the Customer Awards, a picture and a brief text are needed for the Best Action/Promotion subcategory only; no additional submissions are required for other subcategories. The entry deadline is January 24, 2025.
voting
03.02. – 23.02.2025
Here we go. Customers select the best programs of the year over 3 weeks. During this time it is important to motivate as many fans and customers as possible to take part in the vote.
ANNOUNCEMENT
April 3, 2025
The winners will be announced at an award ceremony as part of the 1st DACH Loyalty Days on April 3, 2025.
The top three winners in each category will receive a trophy and digital badges that they can use for their public relations.
GET in touch
GENERAL ENQUIRIES
Ulf-Gunnar Switalski
Leo Zenziper
Project Manager
leo.zenziper@thebonusawards.com
Tim Balbach
Project Manager
tim.balbach@thebonusawards.com