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Germans are hunters and gatherers – when it comes to the right bonus. Almost three quarters of Germans use loyalty programs. This puts them well above the European average. The customer loyalty industry, with over 2,000 bonus programs, has been delighting its members for years. Almost 60 million Germans are now enthusiastic about the benefits offered by bonus programs.
Now they are being honoured for the third time. With the German Bonus Awards, we give your customers, as well as selected experts, media representatives, and influencers, a voice and honour the achievements of an industry that has inspired so many customers for years with a great deal of commitment, innovation, and inspiration.
The first German Bonus Awards 2021 already attracted attention. Numerous well-known programs such as Payback, BahnBonus, Miles & More, Kaufland Card, Shoop, Best Western Rewards, Marriott Bonvoy, World of Hyatt, Flying Blue and retailers such as EMP took part. In 2022, numerous other programs joined. With more than 45,500 participants, 82% more customers cast their vote than in the previous year.
In the course of the German Bonus Awards, one of the largest German user studies on the subject of bonus programs and cashback is conducted annually. In 2022 more than 29,000 users took part in the survey, which represents a growth of 140% compared to 2021.
Success spurs on: In 2023, the Bonus Awards will also be presented in Belgium and the Netherlands.
THE AWARDS
voted for by the public
voted for by the jury
Bonus
CUSTOMER
Awards
Bonus
EXPERT
Awards
Bonus
MEDIA
Award
Bonus
VIP
Award
for brands
for brands & suppliers
for brands
for brands
The German Bonus Awards distinguish between the Customer Awards and the Jury Awards.
The Customer Awards are pure customer centricity. Here, customers rate the programs, promotions and customer service.
In the Jury Awards – the Expert Awards including the Employer Loyalty Awards, the Media Award and the VIP Award – recognized experts, journalists and VIPs evaluate the entries in various categories.
In contrast to the other three awards, the Expert Awards are staged as an international competition in Germany, Austria, Belgium and the Netherlands.
As a result, the Bonus Awards offer a detailed look at the nominated programs and the future of the customer loyalty industry. The competition showcases the best programs – whether they come from an established company or a start up.
The only thing you need to do: Submit your programs to us by November 24, 2023.
THE AWARDS
voted for by the public
Bonus
CUSTOMER
Awards
for brands
voted for by the jury
Bonus
EXPERT
Awards
for brands & suppliers
Bonus
MEDIA
Award
for brands
Bonus
VIP
Award
for brands
Procedure and TIMING
REGISTRATION
Deadline
November 24, 2023
Contact us and register your program by November 24, 2023.
submission
Deadline
November 30, 2023
You will receive detailed information about the documents to be submitted for each subcategory after you register.
At the same time, you will receive template files from us to prepare your member communication for the voting period.
PROCESSING
Review
12.12.23 – 12.01.24
We will prepare the submitted documents for voting by December 12, 2023 and send them to you again for review. Corrections will be taken into account until January 12, 2024.
voting
15.01. – 04.02.2024
Here we go. Customers select the best programs of the year over 3 weeks. During this time it is important to motivate as many fans and customers as possible to take part in the vote.
ANNOUNCEMENT
February 12, 2024
The time has come. On February 12th the winners have been chosen and will be announced.
Loyalty meet-ups
TBA
In 2024, we will invite program and supplier representatives to four loyalty meet-ups for personal exchanges. With two impulse lectures each, we will delve into exciting loyalty insights and innovations together.
The kick-off will be in Berlin at the ITB. On this occasion we will also present some awards to the respective winners. The BENE loyalty scene also meets in Ghent in March.
We’ll see each other in Hamburg for the OMR and at the beginning of September we’ll meet in Munich for an exciting exchange.
GET in touch
GENERAL ENQUIRIES
Ulf-Gunnar Switalski
Leo Zenziper
Project Manager
leo.zenziper@thebonusawards.com
Jonas Ziegler
Project Manager
jonas.ziegler@thebonusawards.com