Bonus Awards 2027 – What is new?
Switzerland joins, two brand-new Jury Awards, and one date to circle: 7 April 2027. Registration for The Bonus Awards 2027 is now open — and for the first time, the competition covers all three DACH markets.Loyalty has long outgrown its buzzword phase. It is a fast-growing market that helps companies hold on to their customers and keep growing through uncertain times. Since 2021, The Bonus Awards have honoured the achievements of this industry — and unlike most awards, they don't leave the verdict to a panel of experts alone. The heart of The Bonus Awards is the Customer Award: the winners are chosen by the people who actually collect the points. That principle has built real scale. More than 149,000 loyalty programme members have already cast their vote, making The Bonus Awards the...
Who are the winners of the Austrian Bonus Awards?
Presentation of the Austrian Bonus Awards Who are the bonus programs of the year? Over 11,000 consumers gave their opinion at the Austrian Bonus Awards Berlin, March 30, 2026Consumers in Austria appear to be highly engaged when it comes to taking advantage of the best bonus offers. A large share of the Austrian population actively participates in bonus programs. The loyalty sector has been rewarding its loyal participants for years and has now been honored for the first time at the Austrian Bonus Awards. Whether it’s points, miles, or cashback, a significant portion of Austrians actively take part in various bonus programs. The Austrian Bonus Awards provide a platform for consumers and experts to recognize the achievements of an industry that has inspired and engaged customers for years...
Who are the winners of the German Bonus Awards?
Presentation of the German Bonus Awards Who are the bonus programs of the year? Over 149,000 consumers gave their opinion at the German Bonus Awards Berlin, March 29, 2026Consumers in Germany appear to be extremely committed when it comes to taking advantage of the best bonus offers. Almost three quarters of German citizens actively participate in bonus programs, which is well above the European average. The loyalty sector has been rewarding its loyal participants for years and has now been honored for the fifth time at the German Bonus Awards. Whether it's points, miles or cashback, around three quarters of all Germans actively participate in various bonus programs. The German Bonus Awards offer consumers, experts, media representatives and VIPs a platform to recognize the achievements...
Who are the winners of the German Bonus Awards?
Presentation of the German Bonus Awards Who are the bonus programs of the year? Over 149,000 consumers gave their opinion at the German Bonus Awards Berlin, March 29, 2026Consumers in Germany appear to be extremely committed when it comes to taking advantage of the best bonus offers. Almost three quarters of German citizens actively participate in bonus programs, which is well above the European average. The loyalty sector has been rewarding its loyal participants for years and has now been honored for the third time at the German Bonus Awards. Whether it's points, miles or cashback, around three quarters of all Germans actively participate in various bonus programs. The German Bonus Awards offer consumers, experts, media representatives and VIPs a platform to recognize the achievements...
MediaMarktSaturn joins the German Bonus Awards
We are happy to announce the participation of MediaMarktSaturn in the German Bonus Awards 2023 with their two loyalty programs mySaturn and myMediaMarkt. MyMediaMarkt & mySaturn are the loyalty programs for bringing customer experience to life in the consumer electronics sector. Over 14 million members in Germany collect points, convert them into € coupons, and benefit from other attractive advantages such as exclusive coupons every week, price match, and an extended right of return.
KLM & Air France join the German Bonus Awards
Flying Blue will participate in the German Bonus Awards in the MOVE category again. The loyalty program of Air France and KLM was awarded for customer service and the best campaign for earning miles in the past years. With 17 million members worldwide, Flying Blue is one of the world's largest programs. For participants, shopping trips and travel become a rewarding experience. A fast track to many benefits: Award tickets, rental cars, hotel stays, shopping... Flying Blue miles open up an attractive world of rewards.
Shoop becomes Black Partner of the German Bonus Awards
For the third time, Germany's leading cashback provider Shoop is taking part in the German Bonus Awards, and is preparing to defend its position as "Best Cashback Program". Shoop supports the German Bonus Awards as BLACK Partner. Shoop is the largest cashback loyalty provider in Germany. Founded in Berlin in 2010, more than 1 million members now use the bonus program. Instead of loyalty points, Shoop.de pays out cash for every online purchase.
H Rewards participates in the German Bonus Awards
One attractive loyalty program, five strong brands: H Rewards, Deutsche Hospitality's loyalty program, will participate in the German Bonus Awards in the hotel category for the first time in 2023. H Rewards brings together five renowned hotel brands under one roof: Steigenberger Hotels & Resorts, MAXX by Deutsche Hospitality, Jaz in the City, IntercityHotel and Zleep Hotels.
mycashbacks also competes in the German Bonus Awards
The cashback provider mycashbacks also participates in the Austria Bonus Awards and is involved in Austria as a Platinum Partner of the Awards. Mycashbacks has already won 5 awards at the German Bonus Awards. Among them 3 times gold for Best Customer Service, Best Action to Collect Cashback and as Cashback Provider of the Year.