Presentation of the German Bonus Awards
Who are the bonus programs of the year?
Over 128,000 consumers gave their opinion at the German Bonus Awards
Berlin, April 07, 2025
Consumers in Germany appear to be extremely committed when it comes to taking advantage of the best bonus offers. Almost three quarters of German citizens actively participate in bonus programs, which is well above the European average. The loyalty sector has been rewarding its loyal participants for years and has now been honored for the third time at the German Bonus Awards.
Whether it’s points, miles or cashback, around three quarters of all Germans actively participate in various bonus programs. The German Bonus Awards offer consumers, experts, media representatives and VIPs a platform to recognize the achievements of an industry that has been inspiring numerous customers for years with its commitment, innovation and inspiration.
In total, more than 128,000 consumers took part in the voting in seven different categories. The programs of the year were awarded in the categories of shopping, travel, hotels, lifestyle, finance and cashback. For the first time ever, the best promotion was awarded in the temporary loyalty programs. For all other categories customers also voted for the best points-earning campaign, the best customer service and the best app.
You can find an overview of all the winners of the 4th German Bonus Awards here.
German Bonus Awards Rankings 2025
Customer Award – Category Shopping
Program OF THE YEAR
No. 1: myMediaMarkt & mySaturn
No. 2: dm-App
No. 3: myKiK
BEST PROMOTION TO COLLECT POINTS
No. 1: myMediaMarkt & mySaturn
No. 2: Lidl Plus
No. 3: Rossmann-App
Best App
No. 1: dm-App
No. 2: Lidl Plus
No. 3: myKiK
Customer Award – Category Move
Program Of the year
No. 1: BahnBonus
No. 2: Miles & More
No. 3: SunExpress your benefits
Best Promotion to collect points or Miles
No. 1: BahnBonus
No. 2: Miles & More
No. 3: Avis DRIVE
Best Customer Service
No. 1: Miles & More
No. 2: BahnBonus
No. 3: Flying Blue
Best App
No. 1: BahnBonus
No. 2: Miles & More
No. 3: SunExpress your benefits
Customer Award – CategorY Hotel
Program of the year
No. 1: Best Western Rewards
No. 2: Accor Live Limitless
No. 3: Marriott Bonvoy
Best promotion to collect points
No. 1: Best Western Rewards
No. 2: GHA Discovery
No. 3: Wyndham Rewards
Best Customer Service
No. 1: Marriott Bonvoy
No. 2: World of Hyatt
No. 3: Best Western Rewards
Best App
No. 1: Radisson Rewards
No. 2: Marriott Bonvoy
No. 3: Accor Live Limitless
Customer Award – Category LIFESTYLE
Program of the year
No. 1: Douglas Beauty Card
No. 2: adidas adiClub
No. 3: INSIDER von Peek & Cloppenburg
Best APP
No. 1: Douglas Beauty Card
No. 2: adidas adiClub
No. 3: Beyond by Breuninger
CUSTOMER Award – Category FINANCE
PROVIDER OF THE YEAR
No. 1: PAYBACK American Express
No. 2: Miles & More Gold Credit Card
No. 3: Eurowings Kreditkarte
Best Promotion to collect points
No. 1: Miles & More Gold Credit Card
No. 2: Revolut
No. 3: Eurowings Kreditkarte
Best customer service
No. 1: PAYBACK American Express
No. 2: Miles & More Gold Credit Card
No. 3: Revolut
Best App
No. 1: Miles & More Gold Credit Card
No. 2: Eurowings Kreditkarte
No. 3: Turkish Airlines Miles&Smiles Kreditkarte
Customer Award – Category Cashback
Program of the year
No. 1: mycashbacks.com
No. 2: Shoop
No. 3: American Express Amex Offers
Best Cashback Promotion
No. 1: ShopBack
No. 2: mycashbacks.com
No. 3: Shoop
Best Customer Service
No. 1: mycashbacks.com
No. 2: Shoop
No. 3: MeinPlus
Best App
No. 1: Shoop
No. 2: mycashbacks.com
No. 3: Scondoo
Customer Award – Temporary Loyalty Programs
Best Promotion
No. 1: L – founders – Aldi Nord „PAW Patrol“
No. 2: TCC – PENNY „Die Schule der magischen Tiere“
No. 3: JAKALA – Netto „Minions“
VIP Award
No. 1: World of Hyatt
No. 2: Flying Blue
No. 3: Miles & More
MediA Award
No. 1: Marriott Bonvoy
No. 2: Miles & More
No. 3: Flying Blue