FEEL THE HEARTBEAT OF CUSTOMER CENTRICITY

1. DACH

LOYALTY

DAYS

+ The Bonus Awards Ceremony

03 + 04 April 2025
Frankfurt Main | Marriott Airport Hotel



Get inspired



Get connected



Get awarded

Get your ticket now!

The 1st DACH Loyalty Days is a premier two-day congress focused on the latest trends in customer loyalty. This event is a unique opportunity for loyalty & CRM experts and decision-makers to enhance their knowledge, network with peers, and engage in insightful discussions.

Join us to explore new trends, share insights, and build lasting connections and be a part of the Bonus Awards Ceremony and Gala-Dinner. Don’t miss this opportunity to elevate your loyalty programs and customer relations in 2025 and beyond.

Sponsor

Tickets

powered by

Platinum Sponsors

Gold Sponsors

LOYALTY + CRM

DECISON MAKERS

LOYALTY + CRM

INSPIRING SPEAKERS

NETWORK OPPORTUNITIES

NEW BUSINESS CONNECTIONS

KICK OFF – WORKSHOP

WITH INNOVATIVE + NEW IDEAS

PANELS + FIRESIDE CHATS

WITH INSPIRING DISCUSSIONS + THOUGHTS

THE BONUS AWARDS

CEREMONY + DINNER

LOYALTY + CRM

DECISION MAKERS

LOYALTY + CRM

INSPIRING SPEAKERS

NETWORK OPPORTUNITIES

NEW BUSINESS CONNECTIONS

KICK- OFF WORKSHOPS

WITH INNOVATIVE + NEW IDEAS

PANNELS + FIRESIDE CHATS

WITH INSPIRING DISCUSSIONS + THOUGHTS

BONUS AWARD

CEREMONY + DINNER

Confirmed

SPEAKERS & Panelists

Sven Neweling

Head of CRM Strategy and Loyalty Programs

DB Fernverkehr AG

Sandra Prinzenberg

Vice President Multichannel Marketing

PAYBACK

Christopher Siegloch

Senior Director Loyalty Program Development & Service

Miles & More GmbH

Veit Mürz

CEO Shoop / Country Managing Director Rewards Germany

Global Savings Group

Benjamin Lipsey

SVP Customer Loyalty/President

Flying Blue,
AirFrance-KLM

Michael Bregulla

Managing Director

KNISTR

Melanie Kurzbuch

Director Digital Strategy & Content

Styleheads

Charles Ehredt

CEO & Co-Founder

Currency Alliance

Tom Peace

Managing Director

The Loyalty People

Stefanie Kindler

Internationale Fachliche Produktverantwortung für die dmApp

dm-drogerie markt Deutschland

Kai Böcking

TV Host & Producer

David Glantz

Director Business Development & Consulting

Loyalty Partner Solutions

Thomas Lenz

Board Member & Co-Founder

Convercus

Luis F. Gutierrez-Munoz

Head of Customer Engagement & Loyalty

SunExpress

Sylvie Konzack

Editor in Chief & Publisher

Bleisure Traveller

Rolf Schmiel

TV-Psychologe und SPIEGEL-Bestsellerautor

Denis Huré

CEO & Co-Founder

Reward the World

Uta von Dietze

Vice President Commercial Performance EMEAI

Wyndham Hotels & Resorts

Simon Tavernier

Founder & CEO

Stampix

AlexV

Influencer

Stefan Siever

Head of Loyalty Strategy & Status Management

Lufthansa Group

Gerald Schloegl

Miles & More GmbH

Rahul Ashok

Capillary

Sascha Hoffmann

Team Lead IT

advanced store

Lena Sivets

Senior Product Manager

Allegro

Jonas Moll

Content Creator & Influencer

Sebastian Hense

Bereichsleiter Marketing & CRM

KiK Textilien & Non-Food GmbH

Christian Walka

Leiter CRM / Head of CRM & Loyalty

porta Möbel

Marcel Pose

Business Owner Loyalty & Innovation

Eurowings Digital

Michael Fischer

Head of Sales & Marketing

KNISTR

Katrin Hana

Head of Omnichannel Retention Germany

MediaMarktSaturn

Max Bender

Lead Loyalty Engagement & Operations

Penny Markt GmbH

schedule of events

Confirmed

Participating Companies

Confirmed

Participating Companies

How to get there

Where & When

Day(s)

:

Hour(s)

:

Minute(s)

:

Second(s)

03 + 04 April 2025

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Directly at the station:

local and long-distance transport connections.

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Directly at the airport:

with a direct connection to Terminal 1 and access to Terminal 2 via shuttle bus / Skytrain.

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Direct connection to the highways:

A3 and A5 with convenient hotel parking lot for all participants.

Frankfurt Airport Marriott Hotel

Terminal 1, Airport, Hugo-Eckener-Ring 15,
60549 Frankfurt am Main

We are pleased to announce an exclusive partnership with the Marriott & Sheraton Frankfurt Airport Hotel & Conference Center, offering you exclusive rates for the Loyalty Days and the convenience of staying right at the congress location.

Click the button below to secure your reservation.

Hotel Booking

Are you ready?

Whether you’re interested in becoming a partner, sponsor, or simply attending our event to network and be inspired, now is the time to act. Contact us today or secure your ticket. Don’t miss out on this opportunity!

Sponsor

Tickets

If you have any questions contact us at tim.balbach@thebadideas.de

Frequently Asked Questions

What are the 1st DACH Loyalty Days?

The 1st DACH Loyalty Days is a premier two-day congress focused on the latest trends in customer loyalty. It is an exclusive event for loyalty and CRM experts and decision-makers to enhance their knowledge, network with peers, and engage in insightful discussions.

Who should attend the DACH Loyalty Days?

The event is ideal for loyalty and CRM experts, marketing professionals, decision-makers, and anyone interested in enhancing their customer loyalty programs and customer relations.

How can I register for the event?

Tickets are available here: https://dachloyaltydays.ticket.io
If you want to become a partner or sponsor please contact us at tim.balbach@thebadideas.de

Will there be networking opportunities?

Yes, there will be plenty of opportunities to network with other attendees, speakers, and industry leaders through various sessions, workshops, and networking events.

Where should I stay if I am traveling from outside the Frankfurt area?

If you are coming from outside the Frankfurt area, we recommend staying at the Marriott & Sheraton Frankfurt Airport Hotel & Conference Center, conveniently located at the congress venue. Take advantage of our exclusive Loyalty Days rates by booking through the link here.

How can I attend The Bonus Awards Ceremony?

Celebrate the winners of the 2025 Bonus Awards for Germany & Austria at the Awards Ceremony on April 3rd, held during Loyalty Days. To secure your place, please purchase a ticket via this link.