FEEL THE HEARTBEAT OF CUSTOMER CENTRICITY
DACH
LOYALTY
DAYS
+ The Bonus Awards Ceremony
24. + 25. März 2026
Frankfurt Main | Marriott Airport Hotel
Get inspired
Get connected
Get awarded
The 1st DACH Loyalty Days were a premier two-day congress focused on the latest trends in customer loyalty. This event was a unique opportunity for loyalty & CRM experts and decision-makers to enhance their knowledge, network with peers, and engage in insightful discussions. The next congress is held on March 24 and 25 2026 in Frankfurt Main.
powered by
Last Years
Platinum Sponsors
Last Years
Gold Sponsors
LOYALTY + CRM
DECISON MAKERS
LOYALTY + CRM
INSPIRING SPEAKERS
NETWORK OPPORTUNITIES
NEW BUSINESS CONNECTIONS
KICK OFF – WORKSHOP
WITH INNOVATIVE + NEW IDEAS
PANELS + FIRESIDE CHATS
WITH INSPIRING DISCUSSIONS + THOUGHTS
THE BONUS AWARDS
CEREMONY + DINNER
LOYALTY + CRM
DECISION MAKERS
LOYALTY + CRM
INSPIRING SPEAKERS
NETWORK OPPORTUNITIES
NEW BUSINESS CONNECTIONS
KICK- OFF WORKSHOPS
WITH INNOVATIVE + NEW IDEAS
PANNELS + FIRESIDE CHATS
WITH INSPIRING DISCUSSIONS + THOUGHTS
BONUS AWARD
CEREMONY + DINNER
Last Years
SPEAKERS & Panelists
Sven Neweling
Head of CRM Strategy and Loyalty Programs
DB Fernverkehr AG
Sandra Prinzenberg
Vice President Multichannel Marketing
PAYBACK
Christopher Siegloch
Senior Director Loyalty Program Development & Service
Miles & More GmbH
Veit Mürz
CEO Shoop / Country Managing Director Rewards Germany
Global Savings Group
Benjamin Lipsey
SVP Customer Loyalty/President
Flying Blue,
AirFrance-KLM
Michael Bregulla
Managing Director
KNISTR
Melanie Kurzbuch
Director Digital Strategy & Content
Styleheads
Charles Ehredt
CEO & Co-Founder
Currency Alliance
Tom Peace
Managing Director
The Loyalty People
Stefanie Kindler
Internationale Fachliche Produktverantwortung für die dmApp
dm-drogerie markt Deutschland
Kai Böcking
TV Host & Producer
David Glantz
Director Business Development & Consulting
Loyalty Partner Solutions
Thomas Lenz
Board Member & Co-Founder
Convercus
Luis F. Gutierrez-Munoz
Head of Customer Engagement & Loyalty
SunExpress
Sylvie Konzack
Editor in Chief & Publisher
Bleisure Traveller
Rolf Schmiel
TV-Psychologe und SPIEGEL-Bestsellerautor
Denis Huré
CEO & Co-Founder
Reward the World
Uta von Dietze
Vice President Commercial Performance EMEAI
Wyndham Hotels & Resorts
Simon Tavernier
Founder & CEO
Stampix
AlexV
Influencer
Stefan Siever
Head of Loyalty Strategy & Status Management
Lufthansa Group
Gerald Schloegl
Miles & More GmbH
Rahul Ashok
Capillary
Sascha Hoffmann
Team Lead IT
advanced store
Lena Sivets
Senior Product Manager
Allegro
Jonas Moll
Content Creator & Influencer
Sebastian Hense
Bereichsleiter Marketing & CRM
KiK Textilien & Non-Food GmbH
Christian Walka
Leiter CRM / Head of CRM & Loyalty
porta Möbel
Marcel Pose
Business Owner Loyalty & Innovation
Eurowings Digital
Michael Fischer
Head of Sales & Marketing
KNISTR
Katrin Hana
Head of Omnichannel Retention Germany
MediaMarktSaturn
Max Bender
Lead Loyalty Engagement & Operations
Penny Markt GmbH
schedule of events 2025
Participating Companies 2025
Participating Companies 2025
Are you ready for 2026?
Whether you’re interested in becoming a partner, sponsor, or simply attending our event to network and be inspired, now is the time to act. Contact us today or secure your ticket. Don’t miss out on this opportunity!
If you have any questions contact us at loyaltydays@thebadideas.de
GET in touch
TEAM Germany, Austria & Switzerland
Ulf-Gunnar Switalski
Founder
ulf.switalski@thebadideas.de
Leo Zenziper
Project Manager
leo.zenziper@thebadideas.de
Tim Balbach
Project Manager
tim.balbach@thebadideas.de
