Employer Loyalty

Loyalty has long since become more than just a consumer issue. In the “war for talents” and the dynamics of New Work, it has become more important than ever for companies to build loyalty with future, new or existing employees by offering the right package of benefits. In 2023, we are therefore premiering two new expert categories: Employer Loyalty Rewards and Employer Loyalty Workation.

In the Rewards category, we will honor the best employer loyalty program in its entirety of benefits, the best supplier and the best innovation. In the area of Workation – as hybrid remote working at a destination other than the office and the home office and mixing it with vacation elements – we focus on an important benefit for employees and award prizes for the best Workation program of a company, the best destination for Workation and the best hotel that implements the Workation idea.

Both categories are open not only to service providers and suppliers, but also to companies from all sectors that position themselves as attractive employers with their employer loyalty program. Anyone who applies for one of the two categories can win in both.

We are pleased to be working exclusively with the Bleisure Traveller magazine in this new Employer Loyalty section. The German- and English-language business travel magazine has been addressing the topics of bleisure travel, remote work, and workation as important benefits in the context of employer loyalty programs for years. Here, business travelers report on their workation and bleisure trips to exciting destinations and hotels, and companies present their hybrid work and business travel concepts. Employer loyalty is already being practiced in many ways today – and we want to promote the best concepts together with you.