A panel of loyalty experts decide the winners of the Bonus Expert Awards in two categories for programs and suppliers. In contrast to the other two awards, the Expert Awards are staged as an international competition in Germany, Austria, Belgium and the Netherlands.



Bonus programs from all industries


Suppliers from all industries


Program of the year

Best Marketing Campaign

Best Newcomer Program


Supplier of the year



Ravindra Bhagwanani

Managing Director at Global Flight

In 1996, he founded Global Flight, which offers management support services in the field of customer loyalty programmes, with a focus on the travel industry. In addition to projects with programme providers worldwide, the Swiss native is also responsible for organising the annual Loyalty & Awards Conference, the largest international customer loyalty event in the travel industry.


Michael Bregulla

Managing Director at KNISTR

Michael has been a loyalty evangelist since the 1990s and has worked in a national and international context for various service providers and customers. In 2022, he played a key role in the founding of KNISTR as a carve-out of the PAYONE Group and was responsible for its market strategy. Today, KNISTR is positioned as a leading provider of modularised loyalty and gift card SaaS technology in the DACH region. Michael’s commitment and innovative strength have established KNISTR as a trusted partner for companies of all sizes that value effective data-driven customer loyalty and customised programmes.


Henry Christian

Business & Loyalty Leader, Principal at HC Loyalty Advisory

Henry is a respected and experienced customer loyalty leader, known for his expertise in developing, building and managing award-winning customer loyalty programmes across Southeast Asia. His extensive experience spans various industries including on-demand services, e-commerce, retail, lifestyle and financial services. In a career spanning more than 15 years, Henry has held critical roles in CRM leadership and excelled in areas such as marketing, partnerships, product development and general management.


Charles Ehredt

CEO at Currency Alliance

With over 30 years of experience, he harmonises business processes, teams and technologies with strategic precision. As an experienced business angel investor in 23 companies in the financial services, technology, e-commerce and manufacturing sectors, he specialises in strategy definition, team building, mergers and acquisitions, project management and international expansion.


David Glantz

Director Business Development & Consulting at Loyalty Partner Solutions

With more than 15 years of experience, David is a leading expert in the loyalty industry and is passionate about customer centricity and innovative digital solutions to achieve the professional goals of the loyalty programmes he manages. As Director Business Development and Consulting, David has been responsible for the sustainable growth of Loyalty Partner Solutions (LPS) since 2016. Based in Munich, LPS is the leading service and platform provider for the world’s most commercially successful loyalty programmes.

Dilek Glenister

Dilek Glenister

Co-Founder at Global Loyalty Organisation

Dilek Glenister is the Co-founder and Executive Director of Global Loyalty Organisation (GLO) – a global professional network of companies and specialists in loyalty, rewards, consumer engagement and innovation across travel, hospitality, retail, finance, and loyalty technology. Prior to founding GLO, she co-founded Cap Connect, a family office capital introduction company. Dilek has 20+ experience in asset management, having held senior positions at JP Morgan, HSBC and lastly as CIO of Global Emerging Markets at Allianz Global Investors.


Luis Gutierrez-Munoz

Head of CE & Loyalty at SunExpress Airlines

The Head of Loyalty at SunExpress Airlines, is a seasoned marketing and loyalty professional with a remarkable track record across a spectrum of industries, including healthcare, financial services, OTA’s, and airlines. Throughout his dynamic career, Luis has consistently championed a customer-centric approach. Luis is currently leading the transformation of SunExpress Airlines’ loyalty program. Under his strategic guidance, the program is undergoing a significant evolution, aimed at delivering new and better benefits to its members.


Uwe Krohn

Senior Vice President Sales at H-Hotels

Benjamin Lipsey

Benjamin Lipsey

SVP Customer Loyalty at Flying Blue by Air France / KLM

Ben is a Canadian-born self-described ‘aviation & loyalty geek’ currently living and working between Paris and Amsterdam. With professional experience at several global airlines in North America and Europe, and familiar with many more as a frequent flyer, Ben is passionate about everything points & miles. With first-hand experience in the C-suite at both Air France-KLM and Air Canada, Ben understands only too well the challenges of crossing cultural barriers and remaining relevant in the world of customer loyalty.

Christoph Siegloch

Veit Mürz

CEO at Shoop Germany & Country Manager Germany
Cashback, Rewards & Loyalty at Global Savings Group

Veit Mürz has been managing Shoop – Germany’s leading cashback rewards portal – for over 9 years and has been part of the Global Savings Group since 2021. 80 of the 100 top-selling e-commerce companies in the German market use Shoop as a marketing channel to acquire new customers and retain existing ones. Numerous airline cooperations can be traced back to his initiative (Avios and topbonus). Prior to this, he founded a SaaS provider in the field of meta search engines for classifieds out of Rocket Internet (exit to Immobilienscout24).

Tom Peace

Tom Peace

Managing Director at The Loyalty People

Tom is a Customer Engagement expert and Loyalty Strategist. Tom has 15+ years experience working at the forefront of the loyalty industry. He brings expert knowledge in all forms of customer loyalty including Financial Services, Retail, Hospitality, Travel and FMCG sectors. Tom’s experience covers the latest trends in loyalty including “Paid-for loyalty”, Card-linking, real-time data analytics and emotional/experiential loyalty techniques. Tom also runs The Loyalty People, a strategic consultancy with a laser focus on Loyalty, CRM and Customer Engagement, who also offer the professional training course, Loyalty Programs: The complete MasterclassTM

Sandra Prinzenberg

Sandra Prinzenberg

Vice President Multichannel Marketing at PAYBACK

With 20 years of CRM experience, the Head of Multichannel Marketing at PAYBACK is an absolute loyalty expert. She has helped shape the leading bonus programme – by laying the foundations for the digitalisation of many PAYBACK marketing products and driving forward innovation topics such as hyper-personalisation and real-time & lifecycle marketing in recent years. Thanks to her expertise, the PAYBACK marketing platform exists in its current form.


Mark Ross-Smith

CEO at Loyalty Status Co

Mark Ross-Smith led the Malaysia Airlines Enrich Loyalty Programme, which achieved record-breaking success under his leadership. As a thought leader in the field of airline loyalty, he has authored more than 50 articles and shaped the landscape of the industry with his expertise. As co-founder of Loyalty Status Co, he develops innovative loyalty technology products for the airline sector.

Christoph Siegloch

Christopher Siegloch,

Senior Director Loyalty Program Development & Service
at Miles & More

With the further development of the Miles & More programme, the Senior Director Loyalty Program Development & Service at Miles & More GmbH is strengthening the customer focus and enabling Miles & More participants to realise small wishes as well as achieve big goals.

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Ulf-Gunnar Switalski


Leo Zenziper


Jonas Ziegler