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Belgium and The Netherlands are nations of value seekers. When it comes to the right bonus, over 70% of Belgian and Dutch people actively participate in loyalty programs, with an average of 3.4 loyalty programs per person.

The customer loyalty industry in both countries is thriving. Together, there are almost 2000 programs and experts claim there is a massive opportunity for growth.

The BENE Bonus Awards provide a platform for your customers, experts, media representatives, and influencers to express their views and acknowledge the accomplishments of an industry that has been delighting consumers for years.

As part of the BENE Bonus Awards, one of the largest consumer research surveys on the subject of bonus and cashback programs is conducted. The aim is to find out exactly how people use bonus points and cashback, what is particularly important to them when collecting them, and – above all – what programs and providers can learn from this for the future.

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THE AWARDS

voted for by the public

voted for by the jury

Bonus

CUSTOMER

Awards

Bonus

EXPERT

Awards

Bonus

MEDIA

Award

for brands

for brands & suppliers

for brands

The BENE Bonus Awards distinguish between the Customer Awards and the Jury Awards.

The Customer Awards are pure customer centricity. Here, customers rate the programs, promotions and customer service.

In the Jury Awards – the Expert Awards and the Media Award – recognized experts, journalists and VIPs evaluate the entries in various categories.

In contrast to the other two awards, the Expert Awards are staged as an international competition in Germany, Austria, Belgium and the Netherlands.

As a result, the Bonus Awards offer a detailed look at the nominated programs and the future of the customer loyalty industry. The competition showcases the best programs – whether they come from an established company or a start up.

The only thing you need to do: Submit your programs to us. All submissions will be evaluated by the nominating committee.

THE AWARDS

voted for by the public

Bonus

CUSTOMER

Awards

for brands

voted for by the jury

Bonus

EXPERT

Awards

for brands & suppliers

Bonus

MEDIA

Awards

for brands

The BENE Bonus Awards distinguish between the Customer Awards and the Jury Awards.

The Customer Awards are pure customer centricity. Here, customers rate the programs, promotions and customer service.

In the Jury Awards – the Expert Awards including the Employer Loyalty Awards and the Media Award – recognized experts, journalists and VIPs evaluate the entries in various categories.

In contrast to the other two awards, the Expert Awards are staged as an international competition in Germany, Austria, Belgium and the Netherlands.

As a result, the Bonus Awards offer a detailed look at the nominated programs and the future of the customer loyalty industry. The competition showcases the best programs – whether they come from an established company or a start up.

The only thing you need to do: Submit your programs to us by November 10, 2023. All submissions will be evaluated by the nominating committee.

Procedure and TIMING

BENE BONUS AWARDS 2025

Registration

Deadline
January 10, 2024

For the Customer Awards, a picture and a brief text are needed
for the Best Action/Promotion subcategory only; no additional
submissions are required for other subcategories. The entry
deadline is January 17, 2025.

VOTING

03.02. – 23.02.2024

The public voting will take place from February 3 to 23, 2025.

During the voting process, we will promote the vote through PR
and you through activities in your own member base.

AWARD CEREMONY

Ghent, April 1, 2024

The winners will be announced at an award ceremony as part of
the 2nd edition of the BENE Loyalty Meet Up, now Loyalty Day
on April 1, 2025.

The top three winners in each category will receive a trophy
and digital badges that they can use for their public
communication.

 

 

GET in touch

GENERAL ENQUIRIES

Ulf

Ulf-Gunnar Switalski

Leo

Leo Zenziper

Leo

Tim Balbach

Team BELGIUM & NETHERLANDS

Simon

Simon Tavernier

CEO & Co-Founder BENE
simon@stampix.com

Andjara

Amanda Fleuridas

Global Partnership Manager BENE
amanda@stampix.com

 

Andjara

Wouter Vertriest

Client Manager BENE
wouter@stampix.com